Adobe kupio Semrush

Općenito
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Zanimljiv info viđeh u mejlu od empire flipersa. A taman mi nekidan prođe kroz glavu kako je ahrefs sigurno prilično propo

$1.9 Billion Semrush Acquisition Positions Adobe for AI-Driven Search

Adobe is buying SEO platform Semrush for $1.9 billion in cash, paying $12 per share, nearly double its price before the news broke. The deal, announced on November 18, is expected to close in the first half of 2026 once it clears regulatory and shareholder approvals.

Semrush, founded in 2008, is known for tools that help businesses with keyword research, site audits, competitive analysis, and tracking online visibility. Recently, it has expanded into AI-powered tools that show how brands appear in AI-driven search results, including ChatGPT and Google’s Gemini. Its generative engine optimization, or GEO, helps marketers make sure their brands get noticed in the growing world of AI search.

This acquisition comes as AI-driven search is booming. Adobe reports that traffic from generative AI chatbots to U.S. retail websites jumped 1,200 percent year-over-year in October.

By bringing Semrush into its marketing suite, Adobe plans to give marketers a full picture of how their brands are performing, across traditional search, their own channels, and AI platforms. Semrush will integrate with tools like Adobe Experience Manager, Adobe Analytics, and Brand Concierge to create a more complete marketing toolkit.

Some experts say the deal validates the SEO industry, showing that major tech companies now recognize the value of search optimization and brand visibility. They note that the next era of SEO will likely be driven by AI-ready, data-focused platforms.

The deal represents a roughly 77% premium over Semrush’s previous share price, and shares jumped more than 70% after the announcement. Both companies will continue to operate independently until closing.

This acquisition shows a trend of adding specialized SEO and AI marketing tools to bigger enterprise platforms. For online business owners, it could mean smarter ways to track, manage, and improve brand visibility as AI becomes an even bigger part of how people search, shop, and interact online.

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I isti dan na svom LinkedIn-u objavili da traze Senior SEO specialistu :joy:, u semrushu valjda nema niko sa tom titulom

1 Like
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Zanimljiva akvizicija, nažalost to ne znači da će sad Semrush biti bolji. U većini slučajeva kad veća firma kupi manju, stvari odu na lošije.

Zašto to misliš? Ja ga i dalje koristim kao glavni alat al je skup ko vrag pa bi rado prešao na nešto jeftinije, a bolje, ako postoji.

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mislim da je došlo posljednjih par godina do ozbiljnog ukrupnjavanja podjele gugl trafika i da danas manje sudionika u podjeli google traffika ima. dakle karikiram ako je prije 5 godina za guglov trafik se borilo aktivno i dobijalo dio kolača lupam 50 miliona sajtova sada mi djeluje da je to svedeno na maksimalno milion sajtova samim tim 50 puta bi opala potreba za ahrefsom i sličnim alatima. Znači cifre su iskarikirane ali poenta je tu. Još je tu i ai sadržaj koji gugl kreira i snipeti i sve je manji kolač tu za masu. A manja masa znači i manja potreba za ahrefsom. To mi je neka logika, lako moguće da griješim

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Aha ti misliš na smanjenje potrebe za tim alatom, ja sam te shvatio da misliš kako alat više nije dobar. Pa dobro možda ih to prisili da napokon smanje cijene.

Možda Adobe sad Semrush ubaci u neki paket svojih alata, jer ionako Adobe Acrobat plaćam €20 mjesečno i gledam kako ću ga otkazati, a ostavio bi ga dobijem Semrush uz to.

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toolsminati za cenera imaš semrush :smiley:

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+1

Ali da, ne postoji bolji alat, pogotovo sa naprednijim mogućnostima i tačnijim podacima.